Forest announce new sponsorship deal..

Victor Chandler: The chairman of the company that bears his name..

This is my thousandth post on NFFCblog. To be honest, I’m a bit disappointed that the subject matter is Forest announcing their new shirt sponsor which – whilst important – isn’t the kind of exciting ‘fanfare’ type update I was hoping to give. 

But anyway, there’s been lots of speculation, names like Santander, Childline, EON or Balls to Poverty have been mooted, but it turns out that upon ending their relationship with credit card company Capital One, Forest have gone one better on the moral highground scale and gone for a gambling company.

According to Forest, Victor Chandler are the world’s foremost online b0okmaker and gaming company.  As a reasonably avid online gambler I’d never heard of them, so that seems like a bit of an exaggeration!  However, a one year deal has been struck for a ‘significant six figure sum’, and in the process Reds legend Viv Anderson has been appointed their ambassador for football – I’m not quite sure what that means, but good on you, Viv!

This is the company’s largest foray so far into the world of football sponsorship – and given their odds of 40/1 (according to Victor Chandler himself) of Forest winning the Championship, they’re setting their sights quite low so far!  Good news from a corporate point of view, personally I liked the idea of Forest supporting a charity however there’s a clear need for revenue too – so if we’re achieving that then that’s good news.

Presumably this means the desire I’d been harbouring to be able to buy a replica kit without a sponsors logo might now be in vain, though!

Whilst perhaps not a well known name in football circles (at least not by me!) he is a very prominent and influential person in the wider world of sports betting, particularly horseracing.  He has sponsored horse racing events, the British Masters golf tournament as well as televised poker tournaments.  So despite my initial ignorance, Mr Chandler is a prime mover and shaker in his industry – so the portent of him getting on board with Forest has to augur well for our prospects.